BA in Business Economics

Hi readers! Have you passed 12th standard? Do you want to make a career in Business Economics? If yes, then this article will be useful for you. Here, we will have an in-depth analysis of BA in Business Economics course.

This course is also available in bundled-up form. For example – BA in Business Economics and Marketing, BA in Business Economics and Brand Management, BA in Business Economics and Marketing Communication. These are bundled-up courses. They usually mix marketing and other relevant domains.

In this post, you will get all the important details about BA in Marketing course. Here, I have included the following details – Duration, Eligibility Criteria, Colleges, Courses, Fee, Admission Process, Career Prospects and much more.

Here is a quick overview of BA in Business Economics course –

Name of the courseBA in Business Economics
Type of courseBachelor of Arts
FieldFinance and economics to common business problems
Duration3 years
EligibilityCompleted 12th standard

It is a Bachelor degree course. The duration of the bachelor’s degree is generally three years. 12th class passed students are eligible to apply for BA in Advertisement Admission.

  • What is a BA in Business Economics Course?
  • What is it like to do this bachelor’s degree?
  • How is the course content?
  • Will I get a good job after completing this BA in Business Economics?

You will find answers to these Bachelor of Arts questions in the next section. Let’s check them out –

BA in Business Economics: Basic Details

Let us now talk about the syllabus format. What is BA course? BA stands for Bachelor of Arts. It is a Bachelor degree course. Let us now check the academic level. BA course is of UG academic level. UG level means undergraduate level.

Business Economics is a Broad Field

It can be classified into different types on the basis of factors like – communication channel, target audience, geographic area, purpose etc. The Depending on the geographic region, ads can be local, national or global. Design Depending on the visual elements, this could be a display ad or a classified ad.

While pursuing this degree, students will take courses in macroeconomics, microeconomics, accounting, econometrics, statistics and corporate finance.

  • International Business Economics and Policy Analyst
  • Online Economics Instructor
  • Medical Economics Market Manager
  • Assistant Professor
  • Business and Economics Liaison Librarian
  • Teacher & Tutor
  • Economics Business Analyst
  • Health Economics & Reimbursement Manager
  • Health Economics Manager
  • Economics Business Manager
  • Business Analyst
  • Manager

A degree in business economics provides a solid foundation for many different professions and jobs. Most of the time, people with a bachelor’s degree in business economics work in academia, business or government. Those who hold one of these degrees may be able to secure a position as a financial planner, investment analyst, security salesperson, or insurance underwriter.

After completing this course you will be able to make a good career in the advertising field. Let’s take a closer look at the syllabus details. In the next section, you will get the following details – Duration, Eligibility Criteria, Colleges, Fees, Admission Process, Syllabus, Career Prospects and much more.

BA in Business Economics Course Description

Course Type

It is a Bachelor’s Degree course.


Period The duration of this course is three years long.

Eligibility criteria

The minimum educational qualification required to pursue this course is – 12th standard completed or equivalent.


Here are some of the popular colleges offering BA in Advertised (or relevant) courses in India –

Admission Process

Here is everything you need to know about BA in Business Economics Admission Process –

The admission process may differ from one institute to another. Some of the institutes are known to conduct merit based admission process. Few other institutes are known to conduct direct admission process. When it comes to merit based admission process, relevant entrance test is conducted to facilitate the admission process.


Anything needed about ads would be –

Type of bank (government or self-admitted), students’ faculty status, college status if technically developed. 30-70K INR per year.


Here are some of the main topics present in BA in Business Economics syllabus –

  • Environmental Studies
  • Microeconomics and Applications
  • Accounting for Managers
  • Business Communication
  • Microeconomics and Applications –
  • Mathematics for Business Economics
  • Statistics for Business Economics
  • Corporate Finance
  • Basic Econometrics
  • Marketing Management
  • Quantitative Techniques for Management
  • Organization Behavior

PG courses

After completing BA in Business Economics course, graduates can go for relevant MA or PG Diploma (Advertising) programmes. They can also go for management programs like MBA, MMS or PGDM programs.

After Career prospects

Skilled advertising professionals are in huge demand these days. They have corporate jobs as well as self employment opportunities.

Advertising professionals are commonly hired by advertising agencies,

  • Business Analyst
  • Asst. Professor
  • Medical Economics Manager
  • Customer Service Associate
  • Business Economics Associate
  • Consultant, MoreOvrer.