Bachelors of Business Administration in Digital Marketing is a 3 years Course offered by College/ Universities approved by UGC in India.
Bachelors of Business Administration in Digital Marketing teaching Pedagogy
BBA in Digital Marketing is taught in a pragmatic manner to better Live understanding with smart Digital Tools. The common teachings involves :-
- Regular lectures.
- Industry leaders experiences lectures.
- Presentations.
- Digital Tools Training.
- Workshops.
- Live Projects.
- Field trips.
- Internships.
- Apprenticeship &
- Training’s.
BBA in Digital Marketing Course Highlights
| Course Full Form | Bachelor of Business Administration in Digital Marketing |
| Degree Type | Graduation. |
| Course Mode | Semester wise |
| Eligibility | 12th Pass from Any Stream from Recognized Board or Equivalent. |
| Age Limit | No Upper age Limit but Minimum Age required is 17 years. |
| Medium of Teaching | The Course is Mostly taught in English but in Some Colleges in Hindi also. |
| Maximum Duration | Maximum Duration provided is 7 years from the date of admission. |
| Skills Required | Good communication skills, Good IQ, Presentation skills, High Patience & Observation, Drawing skills, Innovativeness, Creative nature. |
| Admission Process | It varies from College to College some require Entrance Exam followed by Interview. Some require SOP + Entrance Exam + Interview. |
| Employment Opportunities | Digital Marketing Agencies, Digital Marketing Department of MNCs and Companies, Tech/Internet Startups, Data Analytics Agencies, Internet Technology Businesses, SEO Manager/Professional, SEO/SEM Account Manager, Digital Business Marketer, Content Marketer/Manager, Digital Marketing Strategist, Social Media Manager, Data Analytics Professional, Marketing Specialist, Email Marketing Manager, Marketing Analyst, Advertising Manager, Brand Manager |
| Bdes Course Fees (Annual in Rs) | Rs 2.0 lakhs to Rs 6.0 Lakhs per Annum (Including Admission Fees, Semester Fees, Examination Fees & all other Charges). |
| Higher Education | Students have multiple options for Making career in Management as they can Persue (Masters) MBA/PGDM with Dual Specialization |
| Career Opportunities | Marketing Executive, Marketing Manager, Product Manager, Brand manager, Advertising Manager, Marketing Communications Manager, Sales Manager, Sales Executive, Marketing Research Analyst, Digital Marketing Manager, Public Relations Manager, Business Development Manager |
| Top Recruiters | Apple, Google, Microsoft, Amazon, Samsung, and many others. |
| Top Job profiles | Digital marketer, Digital marketing executive, Social media, specialist, Email marketer |
| Average Salary | Rs 4.5 lakhs to Rs 6 lakhs |
| Top Bdes Colleges in India | IIM`S, Symbiosis International University, Guru Gobind Singh Indraprastha University, Christ University, Sp Jain Global, ISDI, Atlas Skilltech University, UPES, SUSHANT UNIVERSITY, Presidency University, UBS Mumbai. |
Types of BBA in Accounting
Full time BBA Colleges in India offers 3 years Graduation course lays foundation of a strong future in Management. This develops managerial, leadership skills for becoming a Successful manager in near Future. Hence BBA in Digital Marketing imparts more of the Accountancy knowledge to compete with the fast paced business environment. This a full time class room course with varied duration with 7-8 hours classes Everyday.
| Entrance Exams | Mode | Best Colleges for BBA |
| IPMAT, UPESMET, AIMA UGAT, CUET, SET, IPUCET, DU-JAT, NPAT, LPUNEST, SPJAT | offline/ Online (Remote proctored mode) | IIM`s, UPES, Symbiosis International University, Guru Gobind Singh Indraprastha University, Christ University, Sp Jain Global. |
Online BBA in Digital Marketing is an Online Graduation Course approved by UGC. In Online BBA Course classes tends to happens either in weekdays or weekends. Students gets Access to the learning Management system with access to more of value added certification courses and attend regular online Classes with assigned Mentors.
| Mode of Admission | Eligibility for Online BBA in Digital Marketing. | Top BBA Colleges for Online BBA |
| On Merit on bases of Class 12th Marks | 10+2 or Equivalent with Minimum 50% from any Recognized Board. 5% Relaxation to reserved category(SC, ST, OBC, PH candidates) as per UGC guidelines. | Amity University Online, UPES University Online, Jain University online. |
Integrated BBA is a 4 years comprehensive BBA-MBA full time Regular Course. The Students get enrolled for BBA and on completion of the Course get an MBA degree. Very Few top B-schools in India offer Integrated courses Like IIM`s, UPES of Usually 4 years Duration.
| Entrance Exams | Eligibility for Integrated BBA | Top BBA Colleges for Integrated BBA |
| IPMAT, UPESMET, AIMA UGAT, CUET, NPAT, LPUNEST, IPMAT | 10+2 or Equivalent with Minimum 50% from any Recognized Board. 5% Relaxation to reserved category(SC, ST, OBC, PH candidates) as per UGC guidelines. | IIM`s, UPES, Nirma University, Atlas Skilltech University, NMIMS, Lovely Professional University. |
BBA in Digital Marketing Entrance Exams in India
| Exam Name | Exam Held by | Mode | Colleges Accepting Entrance | Registration Date | Exam Date |
| IPMAT | Indian Institute of Management (IIM), Indore | computer-based test | IIM-Indore | To Be announced soon for 2022 | |
| UPESMET | University of Petroleum and Energy Studies | proctored Online Exam | School of Management, UPES Dehradun | To Be announced soon for 2022 | |
| AIMA UGAT | All India Management Association | Paper based and Computer Based |
| To Be announced soon for 2022 | |
| CUET | Christ University | Online Proctored | Christ University School of Business Management -Bangalore (Kengeri & Bannerghatta Road), Delhi NCR & Pune Lavasa Off Campus. | To Be announced soon for 2022 | |
| SET | Symbiosis University | Online |
| To Be announced soon for 2022 | |
| IPUCET | Guru Gobind Singh Indraprastha University | Online |
| To Be announced soon for 2022 | |
| DU-JAT | National Testing Agency | Online |
| To Be announced soon for 2022 | |
| NPAT | narsee monjee university | Online | School of Business Management (SBM) of SVKM’s NMIMS – Mumbai, Shirpur, Bengaluru, Hyderabad, Navi Mumbai, Indore, Dhule, Chandigarh | To Be announced soon for 2022 | |
| LPUNEST | Lovely Professional University | Online | Lovely Professional University | To Be announced soon for 2022 | |
| SPJET | S P Jain School of Global Management Pty. Ltd. | Proctored Online Exam | S.P. Jain School of Global Management | To Be announced soon for 2022 |
Best Career Options after BBA in Digital Marketing
There are many lucrative career options after BBA in Digital Marketing.
- Persue Higher Education (Masters) of 2 years in Duration in Management.
- Become an Entrepreneur and Start own business (Startup). Many Top B Schools in India even provide seed funding to their passing out students for startups.
- Various other lucrative job profiles after BBA in Digital Marketing are as following:-
- Marketing Executive
- Marketing Manager
- Product Manager
- Brand manager
- Advertising Manager
- Marketing Communications Manager
- Sales Manager
- Sales Executive
- Marketing Research Analyst
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
Bachelor of Business Administration in Digital Marketing Syllabus
1st year
| Semester 1 | Semester 2 |
| Business Accounting | Accounting |
| Business Communication | Finance Management |
| Business Computing | HR Management |
| Business Mathematics | Economics |
| Business Economics | Marketing Management |
| Human Values and Ethics | Business Statistics |
| Business Management |
2nd year
| Semester 3 | Semester 4 |
| Basics of Digital Management | Social Media Marketing |
| Digital Design and Communication | Advertising |
| Internet and Related Technologies | Data Analytics |
| SEO | Data Mining |
| Organizational Behavior | Human Resource Management |
| Logistics and Supply Management | Research Methodology and Report Writing |
3rd Year
| Semester 5 | Semester 6 |
| Web Design and Development | Project Management |
| Content Marketing | Business Laws and Ethics |
| Lead Generation and Email Marketing | Digital Marketing Laws |
| Mobile Marketing | Environmental Studies |
| Business Policy and Strategy | |
| Customer Relationship Management |
Documents Required for BBA in Digital Marketing Admission
Following Documents are required to Upload at the Time of application in BBA in Digital Marketing or Carry at the time of admission.
- Mark sheet and pass certificate of your Class X or XII examination.
- School leaving certificate
- Entrance Exam Score Card
- Aadhar Card
- Transfer certificate
- Domicile certificate/ Residential proof certificate.
- Character certificate/ Migration certificate
- Caste Certificate
- Proof of disability (if any)
