BBA in Digital Marketing

Bachelors of Business Administration in Digital Marketing is a 3 years Course offered by College/ Universities approved by UGC in India.

Bachelors of Business Administration in Digital Marketing teaching Pedagogy

BBA in Digital Marketing is taught in a pragmatic manner to better Live understanding with smart Digital Tools. The common teachings involves :-

  • Regular lectures.
  • Industry leaders experiences lectures.
  • Presentations.
  • Digital Tools Training.
  • Workshops.
  • Live Projects.
  • Field trips.
  • Internships.
  • Apprenticeship &
  • Training’s.

BBA in Digital Marketing Course Highlights

Course Full FormBachelor of Business Administration in Digital Marketing
Degree TypeGraduation.
Course ModeSemester wise
Eligibility12th Pass from Any Stream from Recognized Board or Equivalent.
Age LimitNo Upper age Limit but Minimum Age required is 17 years.
Medium of TeachingThe Course is Mostly taught in English but in Some Colleges in Hindi also.
Maximum DurationMaximum Duration provided is 7 years from the date of admission.
Skills RequiredGood communication skills, Good IQ, Presentation skills, High Patience & Observation, Drawing skills, Innovativeness, Creative nature.
Admission ProcessIt varies from College to College some require Entrance Exam followed by Interview. Some require SOP + Entrance Exam + Interview.
Employment Opportunities Digital Marketing Agencies, Digital Marketing Department of MNCs and Companies, Tech/Internet Startups, Data Analytics Agencies, Internet Technology Businesses, SEO Manager/Professional, SEO/SEM Account Manager, Digital Business Marketer, Content Marketer/Manager, Digital Marketing Strategist, Social Media Manager, Data Analytics Professional, Marketing Specialist, Email Marketing Manager, Marketing Analyst, Advertising Manager, Brand Manager
Bdes Course Fees (Annual in Rs)Rs 2.0 lakhs to Rs 6.0 Lakhs per Annum (Including Admission Fees, Semester Fees, Examination Fees & all other Charges).
Higher EducationStudents have multiple options for Making career in Management as they can Persue (Masters) MBA/PGDM with Dual Specialization
Career Opportunities Marketing Executive, Marketing Manager, Product Manager, Brand manager, Advertising Manager, Marketing Communications Manager, Sales Manager, Sales Executive, Marketing Research Analyst, Digital Marketing Manager, Public Relations Manager, Business Development Manager
Top Recruiters Apple, Google, Microsoft, Amazon, Samsung, and many others.
Top Job profiles Digital marketer, Digital marketing executive, Social media, specialist, Email marketer
Average SalaryRs 4.5 lakhs to Rs 6 lakhs
Top Bdes Colleges in IndiaIIM`S, Symbiosis International University, Guru Gobind Singh Indraprastha University, Christ University, Sp Jain Global, ISDIAtlas Skilltech UniversityUPESSUSHANT UNIVERSITY, Presidency University, UBS Mumbai.
Types of BBA in Accounting
Full time

Full time BBA Colleges in India offers 3 years Graduation course lays foundation of a strong future in Management. This develops managerial, leadership skills for becoming a Successful manager in near Future. Hence BBA in Digital Marketing imparts more of the Accountancy knowledge to compete with the fast paced business environment. This a full time class room course with varied duration with 7-8 hours classes Everyday.

Entrance Exams Mode Best Colleges for BBA
IPMAT, UPESMET, AIMA UGAT, CUET, SET, IPUCET, DU-JAT, NPAT, LPUNEST, SPJAToffline/ Online (Remote proctored mode)IIM`s, UPES, Symbiosis International University, Guru Gobind Singh Indraprastha University, Christ University, Sp Jain Global.

Online BBA in Digital Marketing is an Online Graduation Course approved by UGC. In Online BBA Course classes tends to happens either in weekdays or weekends. Students gets Access to the learning Management system with access to more of value added certification courses and attend regular online Classes with assigned Mentors.

Mode of AdmissionEligibility for Online BBA in Digital Marketing.Top BBA Colleges for Online BBA
On Merit on bases of Class 12th Marks10+2 or Equivalent with Minimum 50% from any Recognized Board. 5% Relaxation to reserved category(SC, ST, OBC, PH candidates) as per UGC guidelines.Amity University Online, UPES University Online, Jain University online.

Integrated BBA is a 4 years comprehensive BBA-MBA full time Regular Course. The Students get enrolled for BBA and on completion of the Course get an MBA degree. Very Few top B-schools in India offer Integrated courses Like IIM`s, UPES of Usually 4 years Duration.

Entrance ExamsEligibility for Integrated BBA Top BBA Colleges for Integrated BBA
IPMAT, UPESMET, AIMA UGAT, CUET, NPAT, LPUNEST, IPMAT10+2 or Equivalent with Minimum 50% from any Recognized Board. 5% Relaxation to reserved category(SC, ST, OBC, PH candidates) as per UGC guidelines.IIM`s, UPES, Nirma University, Atlas Skilltech University, NMIMS, Lovely Professional University.

BBA in Digital Marketing Entrance Exams in India

Exam NameExam Held byModeColleges Accepting EntranceRegistration DateExam Date
IPMATIndian Institute of Management (IIM), Indorecomputer-based testIIM-Indore   To Be announced soon for 2022
UPESMETUniversity of Petroleum and Energy Studiesproctored Online ExamSchool of Management, UPES Dehradun  To Be announced soon for 2022 
AIMA UGATAll India Management AssociationPaper based and Computer Based
  • Sushant University
  • IILM University
  • Atlas Skilltech University
  • Presidency University
  • IMS Noida
  • ITS Ghaziabad
  • IIBS Bangalore
  • United World School of Business Kolkata
  • Universal Business School, Mumbai
  • AIMS Institutes Bangalore
   To Be announced soon for 2022
CUETChrist UniversityOnline ProctoredChrist University School of Business Management -Bangalore (Kengeri & Bannerghatta Road), Delhi NCR & Pune Lavasa Off Campus.  To Be announced soon for 2022 
SETSymbiosis UniversityOnline
  • Symbiosis Institute of Computer Studies and Research [SICSR], Pune
  • Symbiosis Centre for Media and Communication [SCMC], Pune
  • Symbiosis Centre for Management Studies [SCMS], Noida
  • Symbiosis Centre for Management Studies [SCMS], Pune
  • Symbiosis School of Economics [SSE], Pune
  • Symbiosis School for Liberal Arts [SSLA], Pune
  To Be announced soon for 2022
IPUCETGuru Gobind Singh Indraprastha UniversityOnline
  • Maharaja Surajmal Institute.
  • Maharaja Agrasen Institute of Management Studies.
  • Vivekananda Institute of Professional Studies.
  • GGSIPU Main Camps
  • Banarsidas Chandiwala Institute of Professional Studies.
  • New Delhi Institute of Management
  • JIMS
To Be announced soon for 2022 
DU-JATNational Testing AgencyOnline
  • Aryabhatta College
  • College of Vocational Studies
  • Ram Lal Anand College
  • Shaheed Rajguru College of Applied Sciences for Women
  • Sri Guru Gobind College of Commerce
  • Deen Dayal Upadhyaya College
  • Keshav Mahavidyalaya
  • Ramanujan College
  • Shaheed Sukhdev College of Business Studies
 To Be announced soon for 2022
NPATnarsee monjee universityOnlineSchool of Business Management (SBM) of SVKM’s NMIMS – Mumbai, Shirpur, Bengaluru, Hyderabad, Navi Mumbai, Indore, Dhule, Chandigarh  To Be announced soon for 2022 
LPUNESTLovely Professional UniversityOnlineLovely Professional University   To Be announced soon for 2022
SPJETS P Jain School of Global Management Pty. Ltd.Proctored Online ExamS.P. Jain School of Global ManagementTo Be announced soon for 2022 

Best Career Options after BBA in Digital Marketing

There are many lucrative career options after BBA in Digital Marketing.

  • Persue Higher Education (Masters) of 2 years in Duration in Management.
  • Become an Entrepreneur and Start own business (Startup). Many Top B Schools in India even provide seed funding to their passing out students for startups.
  • Various other lucrative job profiles after BBA in Digital Marketing are as following:-
  • Marketing Executive
  • Marketing Manager
  • Product Manager
  • Brand manager
  • Advertising Manager
  • Marketing Communications Manager
  • Sales Manager
  • Sales Executive
  • Marketing Research Analyst
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager

Bachelor of Business Administration in Digital Marketing Syllabus

1st year

Semester 1Semester 2
Business AccountingAccounting
Business CommunicationFinance Management
Business ComputingHR Management
Business MathematicsEconomics
Business EconomicsMarketing Management
Human Values and EthicsBusiness Statistics
Business Management 

2nd year

Semester 3Semester 4
Basics of Digital ManagementSocial Media Marketing
Digital Design and CommunicationAdvertising
Internet and Related TechnologiesData Analytics
SEOData Mining
Organizational BehaviorHuman Resource Management
Logistics and Supply ManagementResearch Methodology and Report Writing

3rd Year

Semester 5Semester 6
Web Design and DevelopmentProject Management
Content MarketingBusiness Laws and Ethics
Lead Generation and Email MarketingDigital Marketing Laws
Mobile MarketingEnvironmental Studies
Business Policy and Strategy 
Customer Relationship Management 
Documents Required for BBA in Digital Marketing Admission

Following Documents are required to Upload at the Time of application in BBA in Digital Marketing or Carry at the time of admission.

  • Mark sheet and pass certificate of your Class X or XII examination.
  • School leaving certificate
  • Entrance Exam Score Card
  • Aadhar Card
  • Transfer certificate
  • Domicile certificate/ Residential proof certificate.
  • Character certificate/ Migration certificate
  • Caste Certificate
  • Proof of disability (if any)