BA in Advertising

Hi readers! Have you passed 12th standard? Do you want to make a career in advertising professional? If yes, then this article will be useful for you. Here, we will have an in-depth analysis of BA in Advertising course.

This course is also available in bundled-up form. For example – BA in Advertising and Marketing, BA in Advertising and Brand Management, BA in Advertising and Marketing Communication. These are bundled-up courses. They usually mix marketing and other relevant domains.

In this post, you will get all the important details about BA in Marketing course. Here, I have included the following details – Duration, Eligibility Criteria, Colleges, Courses, Fee, Admission Process, Career Prospects and much more.

Here is a quick overview of BA in Advertising course –

Name of the courseBA in Advertising
Type of courseBachelor of Arts
FieldMarketing and advertising
Duration3 years
EligibilityCompleted 12th standard

It is a Bachelor degree course. The duration of the bachelor’s degree is generally three years. 12th class passed students are eligible to apply for BA in Advertisement Admission.

  • What is a BA in Advertising Course?
  • What is it like to do this as bachelor’s degree?
  • How is the course content?
  • Will I get a good job after completing BA in Advertisement?

You will find answers to these Bachelor of Arts questions in the next section. Let’s check them out –

BA in Advertising: Basic Details

Let us now talk about the syllabus format. What is BA course? BA stands for Bachelor of Arts. It is a Bachelor degree course. Let us now check the academic level. BA course is of UG academic level. UG level means undergraduate level.

In other words, BA in Advertising is an undergraduate level graduate degree course. Students who have passed 12th are eligible to do this course.

Let us now talk about the course material. As the name suggests, this course deals with advertising and its allied fields. What is the ad about, you may ask. Here is everything you need to know about this domain – In simple words, advertising is concerned with the dissemination of a product, service or an ideal through the marketing communication medium. Advertising is an integral part of marketing.

Marketers rely on advertising to promote the services or products they want to sell. The TV commercials we see every day are an example of advertising. The level of success achieved by an advertising campaign determines the profit generated by the company/firm/business.

The main objective of any business is to sell its products and/or services. To accomplish this task, they rely on marketing strategy. Advertising is a part of marketing. As I mentioned earlier, advertising is nothing but marketing communication. And communication is possible only when a medium exists between the promoter and the receiver. In this case, mass media plays a huge role in communicating the advertisement.

radio, Newspapers, TV,  magazines, Top 10 Advertising Companies and Agencies in India – these are traditional advertising channels. With the advent of the Internet and new media, digital platforms are also used to run advertising campaigns. Websites, social media channels, mobile applications, computer applications – new media have revolutionized the way we advertise.

Advertising is a broad field.

It can be classified into different types on the basis of factors like – communication channel, target audience, geographic area, purpose etc. The Depending on the geographic region, ads can be local, national or global. Design Depending on the visual elements, this could be a display ad or a classified ad.

Depending on the purpose of the ad, it can be a non-profit awareness campaign or a sales campaign. Depending on the channel of communication, it can be a TV commercial, a radio ad, a newspaper ad or a new media ad.

Advertising is also related to aspects such as – audience psychology, achieving target audience, data analytics, ROI analysis, cost estimation, finance management etc. The BA in Advertising program will train you in the above mentioned areas.

After completing this course you will be able to make a good career in the advertising field. Let’s take a closer look at the syllabus details. In the next section, you will get the following details – Duration, Eligibility Criteria, Colleges, Fees, Admission Process, Syllabus, Career Prospects and much more.

BA in Advertising Course Description

Course Type

It is a Bachelor’s Degree course.


Period The duration of this course is three years long.

Eligibility criteria

The minimum educational qualification required to pursue this course is – 12th standard completed or equivalent.


Here are some of the popular colleges offering BA in Advertised (or relevant) courses in India –

Admission Process

Here is everything you need to know about BA in Advertisement Admission Process –

The admission process may differ from one institute to another. Some of the institutes are known to conduct merit based admission process. Few other institutes are known to conduct direct admission process. When it comes to merit based admission process, relevant entrance test is conducted to facilitate the admission process.


Anything needed about ads would be –

Type of bank (government or self-admitted), students’ faculty status, college status if technically developed. 30-70K INR per year.


Here are some of the main topics present in BA in Advertising syllabus –

  • Media management
  • Communication skills
  • Basics of Advertising
  • Marketing research
  • Consumer psychology
  • Consumer Behavior
  • Marketing Management
  • New medium
  • Digital marketing
  • Branding
  • Brand strategy
  • Strategic marketing
  • Advertising research

PG courses

After completing BA in Advertising course, graduates can go for relevant MA or PG Diploma (Advertising) programmes. They can also go for management programs like MBA, MMS or PGDM programs.

After Career prospects

Skilled advertising professionals are in huge demand these days. They have corporate jobs as well as self employment opportunities.

Advertising professionals are commonly hired by advertising agencies,

  • Marketing agencies.
  • Digital media firms.
  • Multinational companies.
  • Business firms.
  • Retail firms.
  • Supply chain firms.
  • Advertising consultants.